Xider / Xide 6.3 Lotus Grape

Lite tuffare, lite vassare, lite manligare (!?)

ARTIKEL | ONSDAGEN DEN 6 JULI 2005

Xider 6.3 Lotus Grape blir numera Xide 6.3 Lotus Grape pga av ett namnbyte i och med de nya ciderreglerna. Xider blir Xide - i övrigt är drycken densamma, vid publiceringen av nedan artikel var namnet Xider - och därmed är det den benämningen som används.

Xider 6.3 Lotus Grape är en av två nyheter i Xider-serien - där man valt att inrikta de båda tillskotten i Xider-familjen mot varsinn målgrupp. Xider 6.3 Lotus Grape, eller 6.3 som den kort och gott benämns av vissa, är riktad mot en målmedveten manlig grupp - en snygg, tuff och vass cider till killar med samma attribut.

För att profilera produkten har man valt att höja alkoholhalten något - men framförallt vill man framhäva det manliga med hjälp av smaken; lotus och grape - en smak som tillsammans med den högre alkoholhalten ger lite mer "bett" än övriga i Xider-sortimentet. Redan de gamla grekerna omnämnde lotusblomman, där bl.a. Odysséns män äter av den - och förlorar sin hemlängtan.

Lagom till lanseringen lät man ta fram den nya flaskan för Xiderfamiljen - bakom den nya designen står de brittiska designerna Paul Drake och Tim Jebb, som tidigare jobbat med designen och imagen för varumärken som Smirnoff, Guinness och Bacardi.

Den manliga varianten ska vara lite rakare och vassare. Den är över huvud taget mer maskulin än övriga varianter. Designen är djärv och enkel, säger Drake och Jebb om designkonceptet som de döpt till "Excess". Det är dock på krogen ni får leta - något inhopp på Systembolaget har det inte snackats något om. Xider 6.3 Lotus Grape är inget för TV-soffan utan hör baren och krogen till.

Se också Xider Bright Pomelo Peach.

Xider / Xide 6.3 Lotus Grape:s taggar

xide   cider   blanddrycker  

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4

FZ7xui8j20NS skrev torsdagen den 21 november 2013, kl 05:42

Hi Sapna, Lotus roots are basically Kamal-Kakdi as we call in India, it is namorlly available in most food stores, and you can get smoked cheese slices too

3

W4Gc8RmnaGqB skrev onsdagen den 20 november 2013, kl 15:33

Congratulations! This is awesome! It's such a dehiglt to watch as you work toward each of your goals. You've created a lovely little shop with your banner and welcoming message. Can't wait until the grand opening!

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